Loyalty for gyms and studios

A gym membership card that keeps members coming

Put each member's tier and expiry date in their phone's Wallet, check them in on every visit, and reach out automatically when they start skipping sessions.

  • Tier and expiry date on the card
  • Check-in in seconds at the desk
  • Automatic message after 14 or 30 days
Try free for 30 days
A group of women training with dumbbells in a bright loft gym with large arched windows
The challenge

Where gyms lose members

Members rarely quit in one go. They drift away one missed week at a time.

  • 01

    The February drop-off

    The problem

    January brings a wave of sign-ups, and by spring half of them have quietly stopped turning up. You often notice only when they fail to renew.

    With Habulo

    Send an automatic "we miss you" message to members who have not checked in for 14 or 30 days, while there is still time to bring them back.

  • 02

    Who is actually active?

    The problem

    A spreadsheet of paid memberships tells you nothing about who trains and who has disappeared.

    With Habulo

    Every check-in is recorded, so your customer list shows each member's last visit and makes it obvious who has stopped coming.

  • 03

    Plastic cards and paper lists

    The problem

    Members forget their card, the front desk checks names on a list, and nobody is sure when a membership runs out.

    With Habulo

    The membership card lives in Apple Wallet or Google Wallet with the tier and expiry date on it. Staff scan it from a phone, tablet or computer to check members in.

Example card

The card we recommend

Membership

Memberships with tiers and validity

We recommend a membership card showing each member's tier and expiry date, with a check-in on every visit, plus the automatic message to anyone who has not been in for 14 or 30 days.

Create your card
Reward ideas

Ideas to keep members training

Small, timely nudges keep a membership feeling worth renewing.

  • 01

    Tiers that mean something

    Show Basic, Unlimited or Pilates 8 classes right on the card, so members and staff see at a glance what each one includes.

  • 02

    Win-back message

    After 14 days without a visit, a friendly note invites them back to a class they used to enjoy. After 30 days, a stronger nudge.

  • 03

    Birthday session

    Mark their birthday with an automatic message and a free guest pass or a personal training session as a gift.

  • 04

    New class announcement

    Launching a morning yoga or a new HIIT slot? Send a push notification to every member's lock screen from the dashboard.

Get in Touch

Interested? Leave your details

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